Reading reviews or at least looking for them and skimming them, is one of the main things that almost every single prospective new patient will do before making a decision to choose your practice. You can have the most beautiful website, say all the right things! But if a patient goes looking for reviews and can’t find them, or worse finds only a bunch of negative reviews, they’re likely to look elsewhere.
That isn’t to say you must have 10,000 good reviews, or that a few bad reviews can ruin your practice… But if your website isn’t properly highlighting the good reviews and making them readily available, prospective new patients can end up hunting down bad reviews or thinking you have none at all!
Don’t hide your reviews at the bottom of a long menu with multiple other buttons, most dentists are wonderful and have a number of happy patients, why make it difficult for people to see that?