Ask a website company: Do you survey dental patients before you design our website? Likely (99.99%) answer: No. (“What’s a survey?”)
Instead, they make the website “look good to you” – the paying client. If “you” like it, you’ll pay for it. Right? It works. “Beautify Your Smile” stimulates visions of patients pouring in wanting to pay for whitenings, teeth straightening, veneers, etc., easy, nice, high profit margin patients. Who wouldn’t want them?
Except it doesn’t work. It ISN’T what 91% of dental patients want. So right from the get go, with a “… smile” message boldly headlined, visitors are being turned away.
Does this mean you should not have any pictures of people with beautiful teeth and a great looking smile on your website? No. Of course not. Such pictures add to the aesthetic (beauty) and appeal of your website. But the message that goes with these pictures is what has to be correct!