Running Google Ads for a dental practice can be one of the most effective ways to bring in new patients. But here’s the catch: not all clicks are created equal.

Many agencies boast about “huge numbers of impressions” or “thousands of clicks,” but those numbers can be misleading. If your ads aren’t targeted properly, you might end up with people searching for Medicaid providers, late-night emergency dentists, or discount clinics — even if that’s not the type of patient you serve.

The key to success is aligning your ads with your practice philosophy and ideal patient type. Do you want long-term family patients? Cosmetic patients? Higher-end fee-for-service patients? Your ad copy, keywords, and settings should reflect that.

Equally important is setting realistic expectations about cost and ROI. Google Ads should never be a blank check. Instead, they should be capped at a level that’s sustainable for your practice. When set up correctly, ads are not just an expense — they’re an investment that delivers consistent, trackable return.

Done right, Google Ads aren’t about chasing volume, they’re about attracting the right people to your practice.

👉 Want Google Ads that actually bring in the patients you want, not just clicks? Contact us today and let’s set up your campaigns the right way.