Error 1: The Wrong Message<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Your website is part of your marketing platform. Marketing works when it offers people “what they want”. (And sometimes “what they need” – if they agree they need it.) Before designing a dental practice website, one must find out: What do most prospective new patients actually “want” from a dentist, and dentistry?<\/p>

We conducted a marketing research survey on over 100,000 dental patients across the country to get the answer.<\/p>

Only 9% of all patients surveyed mentioned their “smile”. 91% did not. Yet when one looks at most dental websites what “message” is most prominently headlined? “…Your Smile” in one form or another. Why is this happening?<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Ask a website company: Do you survey dental patients before you design our website? Likely (99.99%) answer: No. (“What’s a survey?”)<\/span><\/p>

Instead, they make the website “look good to you” – the paying client. If “you” like it, you’ll pay for it. Right? It works. “Beautify Your Smile” stimulates <\/span>visions of patients pouring in wanting to pay for whitenings, teeth straightening, veneers, etc., easy, nice, high profit margin patients. Who wouldn’t want them?\u00a0<\/span><\/p>

Except it doesn’t work. It ISN’T what 91% of dental patients want. So right from the get go, with a “… smile” message boldly headlined, visitors are being turned away.<\/p>

Does this mean you should not <\/em><\/strong>have any pictures of people with beautiful teeth and a great looking smile on your website? No. Of course not. Such pictures add to the aesthetic (beauty) and appeal of your website. But the message<\/b> that goes with these pictures is what\u00a0has to be correct!\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Back To Previous Page Error 1: The Wrong Message Your website is part of your marketing platform. Marketing works when it offers people “what they want”. (And sometimes “what they need” – if they agree they need it.) Before designing a dental practice website, one must find out: What do most prospective new patients actually […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"yoast_head":"\n